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The Brand Gap: Expanded Edition

The Brand Gap: Expanded Edition
MSRP: $21.99
Your Price: $14.95
Savings: $ 7.04 ( 32% )
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Manufacturer: Peachpit Press
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The Brand Gap: Expanded Edition Features

ISBN13: 9780321348104
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

Accessories for your The Brand Gap: Expanded Edition

Marty Neumeier's INNOVATION TOOLKIT
Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD
The Open Brand: When Push Comes to Pull in a Web-Made World
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Zag: The Number One Strategy of High-Performance Brands
 

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Additional The Brand Gap: Expanded Edition Information

In an entertaining two-hour read you’ll learn:

• the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages.

 

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